Laura de la Mar is the Netherlands' leading expert on hospitality and hospitable leadership. She is much sought-after (keynote) speaker, author, trainer, advisor and founder of Hospitality in Business and the Hospitality in Business Community.

As a hospitality warrior, she is committed to spreading the hospitality virus to make people aware of the power of hospitality and the importance of hospitable leadership. With her team at Hospitality in Business, she helps service companies in every industry imaginable to embed hospitality into the DNA in the company's culture and architecture.

" Hospitality is the common thread and biggest passion in my life. I truly have the best job in the world! How cool is it when you get to inspire and help people every day to make a difference themselves. Hospitality is the key to success for people and companies."